Back in the days of Video tape and VHS our industry spent a great amount of resources to produce copies that were free of drop out and looked as good as the master. In optical disc production we also spend a considerable amount of time and resources producing CD and DVD copies that go through many phases of quality control. All of this effort produced copies that gave your video the best possible quality. This quality standard directly affected the perceived value of the clients’ message and company.

When it comes to distributing video on the Internet, many companies post their marketing content with free hosting sites. While the price is certainly good, the quality suffers considerably. Streaming video does not have to be postage stamp sized windows and low-resolution streams. With DVC’s Content Delivery Network our clients enjoy Video Streaming at bit rates eight times as fast as the free sites. This allows Streaming in both Standard and High Definition at broadcast quality. All at a very economical price.

Is the perceived quality of your presentation still important? Which type of service do you currently use and why? I look forward to your comments.

Posted under Editorials

Quite a few professionals in the video industry are convinced that the days of industrial and broadcast video are numbered. And while VHS has disappeared and Optical Discs may be not far behind, I am not convinced this spells an end to corporate and broadcast video.

I believe that video as a communications tool has not begun to hit it’s peak. E-Marketing and E-Learning have brought the power of video to viewers through the technology of the Internet.

Though the distribution medium has changed, the basic principles of good video and audio production still remain the same. The ability to tell the story of our clients’ product or company is still more important than any special effects or “gee whiz” stuff.

It is our job as professional marketers to make sure that the content we produce reflects the unique story of our clients. Many companies producing video for viewing over the Internet assume that low production values are acceptable. Using the same production values for a corporate image video and for a grade school soccer game is a grave mistake. A true professional knows the difference and chooses the elements of his craft wisely. Don’t let “you tube” and other low quality video delivery systems convince you that the Internet cannot be a valuable place to broadcast you message. High band Internet video delivery is available, and at a reasonable cost.

Is video still the greatest communication medium? Are traditional video production values still relevant? I look forward to your comments.

Posted under Editorials